Set to pave the way for a fun and happy early morning wake-up that will set the pace for an interesting day, Lipton, the leading tea brand from the stable of Unilever Nigeria has flagged off a 5-minutes radio show tagged, “Wake Up to Lipton” radio show.
Anchored by Nigeria’s renowned comedian BoviUgboma popularly known as ‘BOVI’ the programme commenced airing on six different radio stations (Beat FM 99.9, Cool FM 96.9 (Lagos & Abuja), Inspiration FM 92.3, Rhythm FM, 97.3, ABS AM Radio Onitsha and Independent Radio Benin on Monday, February 3rd, 2014. Continue after the break....
Speaking at a press conference announcing the commencement of the radio show, the Category Manager, Tea & Spreads, Unilever Nigeria Plc. Vivian Ihaza, stated that the Wake Up to Lipton Radio Show is a 5 minute recorded radio show anchored by BOVI which allows consumers and listeners to the show to start their day right by listening to funny twists on popular phrases.
Conceived from a strong desire to help the Lipton Tea consumers and all listeners to the show kick-start their day in a mood that would help ensure a fun and brighter day, Ihaza also noted that the show “Is meant to make listeners laugh, raise their spirits and generally brighten up their day with the idea that if you start your day on a lighter happier note, it will have a positive effect on the rest of your day”.
The programme will air on Cool FM – Abujaon Mondays by 6.20am, Rhythm FM and Inspiration FM on Wednesdays 6.15am and 8.05am respectively while it will air on Cool FM on Thursday by 6.15am, Beat FM and ABS, Onitsha on Fridays by 8am and 9.45am respectively while listeners in Benin and its environs will have the program on Independent Radio, Benin every Saturday by 8am.
Lipton Tea over the years has remained a dominant market leading brand in Nigeria beating its closest competitor by a wide margin. This has been built through the innovation of channels that facilitates strong relationship with its consumers.The radio show will also be extended to the Lipton Nigeria Facebook page- www.facebook.com/Liptonnigeria.
