The brand’s new collection is inspired by colour, especially those created by light. Alice also gets her inspiration from growing up in East-London with hints of sports/streetwear.
Speaking on her aesthetic, Alice believes that “it is important to always do something fresh and unique but the heart of my label will always be vibrant colour“.
The GBEMi woman is one who loves to dress up and enjoys incorporating touches of colour into her wardrobe. Continue to see more pics from her new collections...