Young people looking for no-strings-attached sex who don't want to go through the rigmarole of chit-chat online are looking forward to the launch of a new app next week.
Pure, which has been described as 'bringing Seamless to the bedroom', offers sex on-demand by simply asking users their gender and the gender of their preference, whether they can host and then shows them potential partners who answer 'Okay' or 'No Way'.
Pending approval by Apple's App Store, Pure's intentionally soul-less and potentially dangerous approach to hook-ups has no profiles, no chat sessions before-hand and deletes unfulfilled requests after an hour.
Markedly different from more traditional internet dating sites such as Match.Com and OkCupid, Pure is also a departure from newer apps for anonymous sex hook-ups such as Tinder and Bang With Friends.
All these apps and sites require some kind of profile and online conversation to get to know the potential date better.
However, Pure, created by Roman Sidorenko and Alexander Kukhtenko removes all of that and simply provides two people who want to have sex based on their image online the ability to arrange a meet-up.
'People are becoming comfortable with a format of online dating that once sounded scary,' said Dan Slater, author of Love in the Time of Algorithms.
'If these new location-based, on-the-fly apps are largely for hooking up ... perhaps more people out there are looking for quick sex than had been originally thought.