It was a night of fab established and emerging fashion, hot celebs and amazing musical talent at the Fayrouz L’Original Expression Finale. The event, which held on Saturday 5th July 2014 at the Oriental Hotel, Victoria Island, Lagos had the 2 finalists Elan and Loud Tribe battle it out for the chance to be crowned winner.
Who won? Team Elan! Walking home with a cash prize of $20,000 and entry to showcase at the International Lagos Fashion & Design Week; while Team Loud Tribe took home the sum of $4,000.
Rewind to the early hours of the event, celebrities and notable faces like Laurent Meijer (International Brand Manager, Fayrouz Amsterdam), Sampson Oloche (Marketing Manager, Non-Alcoholic brands, Nigerian Breweries), Edem Vindah (Corporate Media and Brand PR Manager, Nigerian Breweries), Nnenna Ifebigh-Hemeson (Senior Brand Manager, Fayrouz), Toke Makinwa in a long kimono dress by Frock It, Rock It, Vimbai Mutinhiri, IK Osakioduwa, Chidinma, Wande Coal, Monalisa Chinda, Beverly Naya, Yaw, Ebuka Obi-Uchendu, Tee A, Zainab Balogun, Lamide Akintobi, Ruby Gyang, Omalicha, Mercy “Omo London” Ajisafe, Noble Igwe among many others.
Yeah, you can say we have a long list of celeb red carpet looks for you. Check them out. after the cut...
Red Carpet
2wice the Charm
Who won? Team Elan! Walking home with a cash prize of $20,000 and entry to showcase at the International Lagos Fashion & Design Week; while Team Loud Tribe took home the sum of $4,000.
Rewind to the early hours of the event, celebrities and notable faces like Laurent Meijer (International Brand Manager, Fayrouz Amsterdam), Sampson Oloche (Marketing Manager, Non-Alcoholic brands, Nigerian Breweries), Edem Vindah (Corporate Media and Brand PR Manager, Nigerian Breweries), Nnenna Ifebigh-Hemeson (Senior Brand Manager, Fayrouz), Toke Makinwa in a long kimono dress by Frock It, Rock It, Vimbai Mutinhiri, IK Osakioduwa, Chidinma, Wande Coal, Monalisa Chinda, Beverly Naya, Yaw, Ebuka Obi-Uchendu, Tee A, Zainab Balogun, Lamide Akintobi, Ruby Gyang, Omalicha, Mercy “Omo London” Ajisafe, Noble Igwe among many others.
Yeah, you can say we have a long list of celeb red carpet looks for you. Check them out. after the cut...
Red Carpet
Toke Makinwa
Zainab Balogun
Mai Atafo
Ebuka Obi-Uchendu
IK Osakioduwa
Kunbi Oyelese of April by Kunbi
Gozel Green
Gbemi Olateru-Olagbegi
Omoyemi Akerele
Noble Igwe
Tee A
Monalisa Chinda
Kaylah Oniwo
Steve “Yaw” Onu
Olamide Akintobi
Moet Abebe
Mercy “Omo London” Ajisafe
DJ Sose
Beverly Naya
Anita “Omalicha” Isede
Adams Ibrahim
Chidinma
Tosin Ajibade “Olorisupergirl”
Anita Aiyudu
Teni Sagoe
Ruby Gyang
Sharon Ojong
2wice the Charm
Zainab Balogun & IK Osakioduwa
& Ebuka Obi-Uchendu
Triple Effect
Zainab, Ebuka & Olamide Akintobi
Vimbai Mutinhiri & Toke Makinwa
Caught in Motion
Edem Vindah (Coorperate Media and Brand PR Manager, Nigerian Breweries
Kinabuti
Phyno
Wande Coal
Inside the Event
Inside the event, it was all fashion showcases from the two competing labels, music and fashion superstars. Wande Coal, Phyno & Chidinma did their ‘thang’ keeping guests excited with classic songs, while TV Personality IK Osakioduwa hosted.
Chidinma opened the show with hit singles like ‘Kedike‘, ‘Emi ni Baller‘ and ‘Oh Baby‘; while Phyno gave guests songs like ‘Alobam‘, ‘Man of the Year‘ and ‘Ghost Mode‘.
Chidinma
Phyno
Fashion Showcases
Loud Tribe
Elan
And the Winner Is…
Team Elan!
Later on it was time for some WC! Wande Coal closed the show with classics like ‘Booty‘, ‘Taboo‘, ‘The Kick‘, ‘Baby Hello‘, ‘Rotate‘, ‘My Way‘ among others.
DJ Spinall
Wande Coal
You remember how Toke and Uti mixed drinks at a Fayrouz event earlier this year, well this time around it was Beat FM OAP, Gbemi Olateru Olagbegi’s turn. She learned the craft and dished out Fayrouz cocktails like the Fay Martini, Dirty Fayrouz, Omoge, Virgin Royalty, Ultimate Lady, Tattoo, Implication and Champagne De Fayrouz.
Gbemi mixing it up on the ‘Swirl-tables’
According to the Senior brand Manager, Fayrouz, Nenna Ifebigh-Hemeson – “The maiden edition of the Fayrouz L’Original Expression show is a one of a kind competition which was put together to promote young creative and talented fashionistas in Nigeria. As Fayrouz represents originality and creativity, these two teams have come a long way from where we started and we will continue to encourage them to Bé Original.”
She continued, “Team Elan have proved that they can achieve the best creative results in a short period and this is only the beginning of a successful career path for them… we can’t wait to see what they have for us at the next Lagos Design Fashion week in October!” “Under the guidance of our judges and Omoyemi Akerele.”
During the show, Fayrouz L’Original judges, Mai Atafo, Kunbi Oyelese of April by Kunbi, Kinabuti, Gozel Green and Orange Culture auctioned some of their fabulous designs for ‘Rouz’ courtesy Fayrouz. Guests went wild bidding for some of the outfits including a graceful white beaded gown by April By Kunbi as well as a three buttoned three piece suit by Mai Atafo.
Because of the tough bidding, guests with the highest bids received numerous donations from other guests within the hall, attracting loud cheers from everyone in attendance. The April By Kunbi dress later went to one of the guests who said she wanted it for her wedding. Mai Atafo also shocked the crowd by giving away a second piece of his outfit that was auctioned, as there was a close tie between one of the guests and EbonyLife presenter, Zainab Balogun.
Whatever happened in this photo, it must have been epic to get that reaction from Monalisa.
This auction totally blew my mind… It’s been a really tough bid for this piece and because of this… I will be giving both bidders a piece of this outfit!” Mai said during the auction. “I’m elated to be a part of this event… It’s the first fashion competition for youths and this finale has been amazing!” an excited guest said.
