She captioned her Instagram image: 'It's you and me on a mission to create a kinder and more peaceful world'
She explained that since last month's news of the shooting of Michael Brown in Ferguson and recent events in the Middle East, she has started to consider her role in the world on a more serious level.
Speaking with the publication, she said that a friend recently asked her 'why are you here,' and her immediate thought was: 'Nobody has asked me that question before.'
In the image, the 'Falling' songstress returns to her signature braided hair do and gives the camera a gaze of intent.
The new campaign - We Are Here - is also the name of Alicia's latest song and is a way for her to do her part in making a difference in the world.
The aim is to bring people together and help people find ways to make an impact rather than just contemplate the atrocities in the world and not do anything about it.
She also told the Times paper that, 'I want to gather an army,' adding that the reason for posting the naked baby bump image was to pull eyes to her cause.
She has an audience of millions across the world and now, she plans to use them for greater good.
That would be great though...smh